Corporate communications
Companies do not live and die by the greatness or otherwise of their products and services, but by their sales and marketing efforts (look at Microsoft!). To succeed in business, you need clearly defined and communicated messages, both inside and outside the office walls.
Whether you want to develop an entire communications program, or would like help to implement one or more elements of your existing program, please contact me to discuss your requirements.
External
Communications that go outside your organization should present a clear message about who you are and what you do. My corporate communications experience covers:
- Corporate literature and branding
- Marketing communications materials
- Website development and maintenance
- Press releases and media relations campaigns
- Promotional materials and giveaways
- Customer/prospect and investor newsletters
- Conference presentations and papers
- Industry analyst briefing documents
- Telemarketing scripts and elevator pitches
- Advertising and direct mail campaigns
Internal
Internal communication is vitally important as well. You need to be sure that your team is up-to-date and motivated. Typical internal communications formats include:
- Intranet development and maintenance
- Staff newsletters and presentations
- Sales guides/briefing documents including competitor and industry analysis
- Templates and style guides (and education about their use)
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